Australia’s Next Top Model winner for 2011, Montana Cox, has leapt out of the starting gates with her debut campaign just being released as a “Girl About Town” for Betts Shoes.Â Photographed on the Streets of Melbourne by Vogue photographer Candice Lake, the campaign has been created to launch the new BETTS FOR HER Concept Store on Chapel Street, Melbourne.
Photographed on location around the streets of Prahran inspired by four themes: Summer in the City, Evening Glam, Girl About Town and Cocktail Party, we chatted with Monty to get the goss about what she’s been up to since she finished Australia’s Next Top Model (she squeezed these questions in after a three day get away to celebrate the end of HSC):
Sassi: Congratulations on your win … what have you been up to since winning Australia’s Next Top Model?
Monty: As soon as the competition ended I was busy finishing my year 12 exams! Other then that I have made the big move to Sydney and have just been busy running around and modelling.
Sassi: Has it been an absolute whirlwind for you?
Monty: A huge whirlwind, I never thought I would get to where I am and since the show has ended its just been nonstop craziness.
Sassi: Have you always wanted to be a model?
Monty: It\’s always been in the back of my mind but I never really told anyone and this year it all just kind of fell into place.
Monty: Modelling overseas for the big brands!
Sassi: How exciting your first campaign, tell us about your Betts gig?
Monty: So exciting! It was a great day all the shoes were amazing I want a pair in each style. It was great to shoot on Chapel street as it is almost my second home, I’m constantly shopping there, and Candice the photographer was incredible to work with.
Sassi: What are some of your favourite trends this Spring/Summer 2011 season?
Monty: I think it’s all about colour! Bright neon seem to be everywhere especially in shoes.
Sassi: What else do you have in the pipeline that we can look forward to that you can talk about?
Monty: Well I will be jetting off to New York soon which I am so excited for so we will just have to wait and see what happens!
An effortless first campaign for Monty, she is sure to go far and we can’t wait to see what happens in New York.
You can visit the new Betts For Her Concept store at 493a Chapel St, Prahran or visit their website for more: www.betts.com.au.
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Category: Ad Campaigns