Camille Rowe-Pourcheresse for the New L\’Eau de Chloé Fragrance

| 8 December , 2011 | 5 Replies

Chloé will launch L\’Eau de Chloé early next year and this is our first look at Camille Rowe-Pourcheresse in a refreshingly spring inspired campaign image as photographed by Camilla Akrans and a short film created by Mario Sorrenti.

The new chypre rose fragrance is a variation on their 2008 Chloé Eau de Parfum and reportedly has a “refreshing, dewy feeling, layers of chiffon in bright sunlight, bare feet brushing long grass” and “the glow of dawn on the skin.”  Developed by perfumer Michel Almairac who also worked on the original fragrance, the notes include distilled rosewater, citrus and patchouli.

The flacon is a reworked version of the original Chloé bottle. The square glass reveals the soft green juice within, a colour which aims to echo the spring freshness of the fragrance. It is topped with a silver cap, and presented in an aniseed outer carton, with the Chloé logo embossed in white.

Available in Europe from March 7th 2012.

You can see Camille in the Chloé campaign which I revealed here at the end of July.


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Category: Ad Campaigns, Beauty, Fragrances

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