G-Star held an opening party at their new store on Rodeo Drive in Beverly hills this week (December 6th) to officially announce their new brand ambassador French actress ClÃ©mence PoÃ©sy.Â Joining PoÃ©sy was our very own Renee Bargh, Tahyna Tozzi, Ryan Kwanten and a very refreshed looking Mischa Barton!
PoÃ©sy will feature together with artist, filmmaker and musician Vincent Gallo in the Spring/Summer 2012 campaign once again shot by acclaimed filmmaker and photographer Anton Corbijn and will be launched in January.Â PoÃ©sy shared:
“I got to know G-Star through their campaigns and Anton Corbijn\’s photography. It comes out in magazines, it\’s different, it\’s very simple, and it\’s got something very Rock & Roll.”
During the store opening G-Star also presented for the first time the Pop-up Show, a 4m2 mini fashion show with live models performing in the shop window, transforming a static window into real live interaction while international music producer and DJ Mark Ronson rocked the house with his tunes!
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