Stella McCartney to Launch Second Major Fragrance, “Lily”

| 9 December , 2011 | Reply

Stella McCartney is launching her second major fragrance, “Lily” a scent inspired by the home, memories of a loving family and a mélange of countryside aromas.  Stella shared with WWD at the press launch inside Wellington Arch, which overlooks Hyde Park, where the name of the fragrance came from:

“It comes from my dad\’s nickname for my mum: ‘Linda I love you.\’”

“The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it\’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It\’s a woodland flower and I wanted to capture the roots and the earthy side of it,” she said.


Lily, an eau de parfum was three years in the making and created by Master perfumer Jacques Cavallier of Firmenich who worked with McCartney on her signature scent Stella (one of my long-term favourites).

The heart notes are lily of the valley, while the base notes are oak moss. The top notes are — unusually — truffle. All are aromas McCartney has long loved:

“The truffle was unusual, but I said OK to Stella,” Cavallier said. “We used natural extract of truffle, and I actually told the suppliers we were working with that the extract was for a restaurant! I didn\’t want to let people know what we were doing.”

The scent will begin selling worldwide in March, and will be available in a body lotion, shower gel, roller ball, eau de parfum in 30mL, 50mL and 75mL with a bottle that has an Art Deco feel to it.

The campaign was shot in Kent, England, by David Sims starring 34-year-old Polish model Malgosia Bela, whom McCartney chose for her maturity:

“I wanted someone who was not 14, and you can see she\’s wearing hardly any makeup. You can see her freckles and skin,” said McCartney. “So many fragrances are ‘girl girly\’ or ‘sexy sexy,\’ I really wanted this one to be in the middle ground, aspiring and desirable.”

And yay for that choice I say.

I am definitely looking for to smelling this fragrance, Stella’s signature scent will be hard to beat for me.

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Beauty, Fragrances

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