Jessica Alba Gets “Honest” for Australian InStyle Magazine’s January 2012 Issue

| 12 December , 2011 | Reply

Jessica Alba is InStyle Magazine’s January 2012 cover girl, as photographed by Chris Colls and styled by Katherine Green, (wearing Prada) her first photoshoot since having giving birth to her second daughter, Haven Garner, baby sister to three year old Honor.  Jessica has recently launched her new business venture that is taking up a lot of her time but is something she is incredibly passionate about, The Honest Company, a web-based enterprise situated here in Santa Monica. Set to launch this month, it will be marketed with the tag line: “honest baby products for the next generation.”


She shares: “Our core item will be diapers,” says Alba, adding that the idea behind the brand came when she was pregnant with Honor. “We also have household cleaning products and bodycare products.” Alba is quick to stress that the range of environmentally-friendly items, to be available through the site, will be “accessible and affordable. If something is healthy and non-toxic, it is usually at a premium price point. We aren’t going to be the cheapest, but certainly not the most expensive.” Early buzz is strong, with over 11,000 checking out Alba’s frequent posts on the company’s Facebook page.

Wearing J'Aton

Inside Jessica also shares:

  • What did you find most surprising about becoming a mother? “That I felt completely different. I really came into myself as a person. Before, I was always working for my identity. And then you take the focus off of yourself. I was probably—definitely—a bit of a narcissist. When you are young and an actor and driven, it’s a bizarre state of mind to be in at times. I was so focused on things that didn’t matter at the end of the day. Now I have what I do for a living in perspective. Working was everything to me, my entire identity, and once I got to step away from it, everything changed.”
  • What is different with the second baby? “I’m more relaxed. Every sneeze or runny nose or little bump on the head that would have freaked me out before&I am more easygoing with that sort of thing. And the sense of knowing that I can get Haven to stop crying. It was all new with Honor and I wasn’t confident, and she could feel that so she continued to cry. That didn’t happen a lot, but when it happened I felt like I would crack.”
  • How does Cash feel about being the only guy in an all-female household? “He’s totally great and a real hands-on dad. He’s just such a nice, good person…His biggest thing is that he doesn’t like the idea of them growing up and dating! He’s kidding, but I can tell he’s kind of thinking of the future already.”

The January issue of InStyle Magazine is on newsstands today, visit InStyle Magazine’s website for more.

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