Preview: Madonna’s Truth or Dare Fragrance Campaign

| 22 December , 2011 | Reply

Here’s our first look at the campaign image of Madonna’s Truth or Dare Fragrance as photographed by Mert & Marcus and directed by Fabien Baron. The print ads used feature photos from the Madonna photoshoot by Mert Alas & Marcus Piggott for the 2010 May issue of Interview Magazine.

The news of her debut fragrance was released back in November and information has slowly been trickling out including new informationthat bracelets, earrings, sexy lingerie and a special Dom Pérignon champagne bottle with custom made packaging will also be released.

Truth: Duality. Sin is my twin. Contradictions push and pull.

Dare: To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.

Truth or Dare by Madonna

Truth or Dare by Madonna will be a signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing.

The scent will be available in a 75ml EDP, 50ml EDP, 30ml EDP, Body Lotion, and Shower Gel.

We are expected to see this on our counters in the first quarter of 2012 such a shame we’re only going to see old pics used in the campaign.

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Fragrances

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