Here’s our first look at the campaign image of Madonna’s Truth or Dare Fragrance as photographed by Mert & Marcus and directed by Fabien Baron. The print ads used feature photos from the Madonna photoshoot by Mert Alas & Marcus Piggott for the 2010 May issue of Interview Magazine.
Truth: Duality. Sin is my twin. Contradictions push and pull.
Dare: To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.
Truth or Dare by Madonna
Truth or Dare by Madonna will be a signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality â€“ a classic and sophisticated shape, with modern and edgy detailing.
The scent will be available in a 75ml EDP, 50ml EDP, 30ml EDP, Body Lotion, and Shower Gel.
We are expected to see this on our counters in the first quarter of 2012 such a shame we’re only going to see old pics used in the campaign.
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