Lara Stone, wearing Calvin Klein, is Hitchcock inspired for the 2012 Mercedes Benz Fashion Collaboration “Icons of Style” campaign featuring the Mercedes-Benz SL Roadster as photographed by Alex Prager. The photograph is described as:
A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.
US photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style:
“I constantly reference Fellini characters and Hitchcock as well,” said Prager.
Lara plays the update on the Hitchcock blonde, a strong protagonist who overcomes loneliness and fear and wears a dress designed by Calvin Klein Collection’s Women’s Creative Director, Francisco Costa. She said of the collaboration:
“It’s an honor to work with Mercedes-Benz on a project like this. Both Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience.”
The 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz. Nick Knight has posed Julia Stegner in Gareth Pugh with the SLS AMG; Miles Aldridge photographed Milla Jovovich wearing a spectacular hat from Philip Treacy next to the Mercedes E-Class Convertible; Craig McDean and David James staged Karolina Kurkova next to the new CLS and last season, Terry Richardson captured Jessica Stam on the roof of the A-Class concept car.
The Mercedes-Benz Fashion Collaboration, Icons of Style, will make its US debut at Mercedes-Benz Fashion Week Fall 2012 from February 9-15, 2012.
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