First Look: Emma Watson, Lancôme’s Rouge in Love Make Up Collection

| 30 December , 2011 | Reply

Remember last week when I gave you a sneak peek at the drawings that were ‘leaked’ online of Emma Watson for a new collection by Lancôme called Rouge in Love?  Well here’s our first look at Emma in said campaign and information about the collection courtesy of WWD, once again photographed by Mario Testino.

The new line of lipsticks and nail polishes called Rouge in Love and Vernis in Love will be available mid-February worldwide and they are clearly targeting the younger market with this new collection and Emma as their brand ambassador following on from her campaign for their newest fragrance Trésor Midnight Rose. Emma was part of the colour selection process for the lipsticks said Youcef Nabi, president of Lancôme International.

With Rouge in Love, “the idea is to make this young generation — that has been a gloss fan — come back to using lipsticks,” said Nabi, who explained Lancôme learned that such women today weren\’t using it as much because they couldn\’t find colors to fit the looks they had in mind and because the hues in longwearing lipstick generally fade.

“At the same time, they were complaining about the fact that the classical lipsticks were heavy on lips,” said Nabi. “So we invented a formula which is a brand new generation of texture that is at the same time very intense color and six-hour perfect wear.”

Rouge in Love, will be available in 24 hues at launch and is divided into three families and will be launched with another new app called Virtual Mirror where you’ll be able to try all the shades by downloading your picture.

Also part of the new collection will be a range of nail polishes, opting for a new formula of varnish and brush allowing for product to be applied in one stroke also available in 24 Vernis in Love shades.  Each season a small number of shades will be added.  The lipstick line will replace the Color Fever collection, while the nail polish line takes the place of Le Vernis collection.

Both Rouge in Love and Vernis in Love are due to be launched worldwide in mid-February. In the U.S., the nail polish will have a three-month exclusive at Nordstrom, and the lipstick is to be distributed countrywide. Rouge in Love will cost $25, and the 0.21-oz. nail polish bottle is to be priced at $15.

Hopefully our counter date will be around the same time, will update when I know more.

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