Last year Ashley Greene was named the new face of DKNY and DKNY Jeans brand for their Spring/Summer 2012 campaign season.Â Just before new year DKNY launched the new campaign with Ashley on the billboards in Times Square just in time for New Year’s Eve. Ashley turned up on a double decker bus to see the first images for herself sharing that she was shocked by how humungous they were.
DKNY PR Girl has released the images onto her tumblr, posing high above Manhattan on the roof of the Waldorf Astoria as photographed by Inez & Vinoodh for the DKNY Women’s Fashion and Accessories campaign, Ashley is seen in a variety of pieces from the upcoming SS12 collection as well as posing with pieces from their upcoming accessories collection.Â The campaign is inspired by:
“Taking DKNY to new heights for spring. Looking at New York City, where there is always something new to discover. And DKNY from a new perspective, high above the city streets.”Â
I think she’s a great ambassador for the brand, targeting the younger audience.
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