ChloÃ© has released a new inspiration film and stills for its recent L\’eau de ChloÃ© fragrance campaign. The fragrance, inspired by Chloe`s signature scent, has the same air of elegance and modernity, but is a free, spontaneous and radiant sister to ChloÃ©. The campaign stars Camille Rowe, who spends her time frolicking in the long grass in a beautiful white dress with sun gently kissing her cheeks. She moves freely with all the whimsy of a fresh breeze, and blows bubbles cheekily to the cameras.
The TVC and behind the scenes video below was directed by Mario Sorrenti and the print campaign was photographed by Camilla Akrans in Barcelona in June 2011 and features Lissy Trullie – Ready for the Floor as the accompanying music.
This new fragrance won’t be on our counters until late May, more details closer to the counter date.
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