I always lovely the Juicy Couture Campaigns when they are released and here’s our first look at their Spring/Summer 2012 campaign featuring Anna Selezneva.Â Photographed in Beverly Hills, LA by Inez and Vinoodh with styling by Melanie Ward, Juicy Couture continue to stay on brand with their styling, the concepts and aspirational messages.
WWD reports that this season Juicy will be launching a digital video campaign, featuring models Mirte Maas and Kasia Struss, and directed by filmmakers Santiago and Mauricio Sierra. The series of short videos will launch on juicycouture.com with the company sharing that digital media was their priority this year.
Check out the behind the scenes video at The Cut.
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