Oroton have gone back to their Aussie roots with the release of their 2012 campaign featuring Samantha Harris and Elyse Taylor.Â Photographed by renowned photographer David Mandelberg and styled by Fashion Director Naomi Smith, the essence of Australian Luxury was what Creative Director Ana Maria Escobar wanted to achieve this season saying:
“What is Australian luxury?” The modern Australian woman\’s style has evolved from the beach style clichÃ©. The Australian girl is cool, glamorous, utterly elegant yet somehow modern and global all at the same time.
“In the end we defined Australian style as a heady combination of fresh natural beauty, realness and authenticity, honesty and this kind of cool casualness that I think the whole team reflects through their work. And it makes perfect sense for our brand. This, essentially, defines Oroton too” says Escobar.
The new campaign features the quintessential beach blonde of Elyse Taylor alongside exotic Aussie beauty Samantha Harris with genes that are Aboriginal and German, the campaign is a stylish and elegant campaign.
Check out the behind the scenes video:
You can also check out the behind the scenes images at the Oroton website.
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Category: Ad Campaigns