UPDATED: Behind the Scenes on Louis Vuitton’s Candy Sweet Spring/Summer 2012 Campaign + Full Campaign

| 27 January , 2012 | Reply

In December we got to see a preview of the upcoming retro ice cream parlour inspired Spring/Summer 2012 campaign for Louis Vuitton as photographed by Steven Meisel featuring Daria Strokous and Kati Nescher that I just adored. I have a couple more images to share as well as this behind the scenes video of Marc Jacobs talking about the campaign and collection sharing:

“The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I\’m sure it will look just delicious and fresh come the spring.”

Check out Marc Jacobs and the crew:

A special mention must go to the music, “Sugar Me” by Lyndsey Paul don’t you just love it?

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