Alyssa Sutherland is back and she’s joined the Dreamwarp Society for Mimco’s Autumn/Winter 2012 Campaign.Â Sporting wild high hair, Alyssa was styled by Mimco’s Creative and Commercial Director Cathryn Wills and photographed in Bangkok wearing a pile of eclectic accessories.
The new campaign is inspiredÂ by the notion of ‘8 rounds’. It is said that we need 8 hours of sleep to function properly throughout the day. The precious 8 hours during which we cling to our dreams each night, the lucky number 8 in Chinese numerology, the line of continuity of the number and the duality it presents visually suggesting the shape of an hourglass…the clock starts, stops, and starts again. 8 in the team. 8 hours of light. 8 surreal locations. 8 unique looks.
Check out the on location video, surreal:
You can check out the new collection at Mimco’s website.
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Category: Ad Campaigns