First Look: Katy Perry Channels a Little Mermaid for “ghd air” Hairdryer Campaign

| 3 February , 2012 | Reply

Here’s our first look at the Katy Perry’s latest ghd campaign continues the fairytale theme this time we see her channeling a mermaid as photographed by David LaChapelle under the Brooklyn Bridge (check out the Behind the Scene pics below).  The campaign is for the “ghd air”, the brand’s first ever hairdryer and will only be available in Australia next month.

Katy shared her excitement about the theme for this campaign:

“I love it because I\’m such a fan of the Disney movies. Ariel is such a big influence. It\’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail. It was fun – I got to have purple hair which foreshadowed the real purple hair I had last fall. It\’s as if Lisa Frank had done The Little Mermaid.”

So what’s ‘ghd air’?  It’s ghd’s first salon strength hairdryer (RRP $199) that guarantees to blow all other dryers away.  The new dryer features a powerful professional motor and advanced ionic technology, it delivers exceptionally fast drying and styling while reducing frizz to leave it feeling soft and silky. Whether it\’s a chic smooth style or fabulous, bouncy hair that\’s full of volume, ghd air delivers the perfect salon finish, at home.

The new ghd air boasts the following benefits:

  • Advanced Ionic Technology: for reduced frizz and a silkier, softer finish
  • Cool shot button: for a quick blast of cool air to fix the look in place
  • Salon strength AC motor: for faster and more powerful drying
  • Two concentrator nozzles: helping to create a wide variety of styles
  • Ergonomic design: for easy handling and maximum control

The ghd air (RRP $199) is available from first week of March 2011 at approved ghd salons or from for your nearest call 1300 443 424.

Katy Perry for ghd air photographed by David LaChapelle

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Category: Ad Campaigns, Glossy News

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