Shiseido celebrates it’s 140th anniversary and they have just signed Jennifer Connelly, who previously represented the company in Asia, to be the brand’s global spokesperson and face of its highly acclaimed premium skincare line Future Solution LX.
“I am honored to be working with Shiseido again and to be representing the Future Solution LX line globally,” said Jennifer Connelly. “Like Shiseido, I believe it is important to prepare now for our future well being. I look forward to sharing my journey with Future Solution LX with women worldwide.”
This marks the first time the brand will be working with a global spokesperson, it’s not the first time Shiseido has worked with Connelly; more than two decades ago, Connelly appeared in an advertising campaign for a Shiseido makeup brand that was distributed in Japan.
Launched in 2009, Shiseido Future Solution LX is a premium skincare line that was based on Shiseido’s award-winning scientific research. The line features Skingenecell 1P, a proprietary ingredient acknowledged by the scientific community for its ability to improve skin’s overall condition at the cellular level, empowering skin’s defenses against environmental effects. Future Solution LX is available at select Shiseido counters worldwide – the range is sold in Australia so we can expect to see Connelly’s campaign gracing our counters and magazines.
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