Jennifer Hawkins & Jessica Hart Go “Femme Fatale” in the Outback for Myer’s Autumn/Winter 2012 Campaign

| 7 February , 2012 | 4 Replies

Jennifer Hawkins and Jessica Hart hit the outback of New South Wales for Myer’s Autumn/Winter 2012 catalogue and it’s bursting with stylish Australian Designers set against the backdrop of wheat fields with the stand out trend “Femme Fatale.” Femme Fatale is inspired by the 40’s and is all about embracing ladylike luxuries with soft fabrics and defined silhouettes. The look is graceful and demure with lace, layers and form fitting styles, and is inspired by the Hollywood movie stars of the forties – think movie star magic and soft romantic ensembles contrasted with bright pops of bold colour.  The campaign also features young up and coming model Victoria Lee.

Other key trends include:

Free Spirit:  Not all those who wander are lost. Travel through this wintery weather with love in your heart and happiness on your mind. It’s time to set your spirit free to a season of statement style. Conquer the cooler days with a cute and casual look that will warm you up from the inside out. Embrace your inner boho babe with very-vintage inspired gypsy prints and tribal patterns. Enjoy floaty floral maxis and flirty petal prints; choose thin belts and long cardigans; step into riding pants and real leather boots.

Retro Chic: It’s a swinging sixties revival this season with the London mod squad calling.Get hyper cool in perfectly polished looks, statement dresses and spliced colour effects. Straight lines and strong colour blocks will define the season as we draw inspiration from the era that made teenage Twiggy famous.Shift dresses in vintage styles will be key to achieving this minimalistic look. Think clean lines, crisp shapes and loose fitting, body-skimming pieces, splashed with black, red and white colours.


  • Animal Print: Luxurious and exotic, the animal print will brighten up your winter wardrobe with a splash of colour and playful print. Add animal print accessories and keep the rest of your outfit simple this season.
  • Lush Faux Fur: This season embrace beautifully soft, faux fur fashion accessories. Stay right on trend and toasty warm all winter long with fabulous faux fur trimmed gloves, bags, vests and scarves.
  • Ankle High Boots: It’s time to get hyper cool in ankle high boots. Step into thick platform heels with zip details and pair with shorter hemlines over opaque tights for a swinging new style.

Group General Manager-Merchandise Judy Coomber talks through each of our beautiful new season trends – the 1940\’s movie star elegance of Femme Fatale, 60\’s Retro Chic and vintage-inspired Free Spirit in this video:

Your Pop Culture Gossip Girl

Related Posts Plugin for WordPress, Blogger...

Tags: , , ,

Category: Ad Campaigns, Fashion

Comments (4)

Trackback URL | Comments RSS Feed

  1. Sassi Sam says:

    Hi Elanor, I don’t know. I’ll ask their PR team and see if they know for you 🙂

  2. Elanor says:

    Thanks … But are they ever going to put out the old stock again? Thank you for answering the last question fast…

  3. Sassi Sam says:

    Hi Elanor,
    I’m so sorry but I don’t know, this catalogue’s clothing is for the current season but the catalogue is no longer on their website and they are about to start dropping the Spring/Summer season’s clothes into stores.
    I’m sorry that’s not helpful.

  4. elanor says:

    what is the brand of the green top with the black skirt (shes wearing a hat and brown gloves with a brown coloured belt)? thank you…

Leave a Reply