Minka Kelly & Diane von Furstenberg Team up with Diet Coke for “The Heart Truth” Campaign

| 7 February , 2012 | Reply

“Showing a little heart” never goes out of style and that\’s why actress Minka Kelly and iconic fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung, and Blood Institute\’s (NHLBI) for The Heart Truth® campaign with the goal of raising awareness of the importance of women\’s heart health.

There’s nothing more that I love than cute bottle (and can) collaborations and even though these products won’t be available here it has a great message that we can take away from it no matter where we are in the world, all matters of the heart are important!

This year marks the fifth year Diet Coke is playing an active role in The Heart Truth® campaign and Diane von Furstenberg created a collection of limited edition Diet Coke aluminum bottles featuring her iconic prints. The bottles will be sold in select Diane von Furstenberg stores in New York and on DVF.com during the month of February. Proceeds from the bottle sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart Truth® and women\’s heart health research and educational programs.

The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.

Locally you can learn more about how to take better care of your heart at the Australian National Heart Foundation website, as I said all matters of the heart are an important message!

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