Here it is, the campaign I’ve been busting to see, Shanina Shaik for Bonds‘ Autumn/Winter 2012 campaign and she doesn’t disappoint, she is the perfect ‘Bonds Girl‘!Â Following in the footsteps of Bonds iconic faces such as Rachael Taylor and Sarah Murdoch and Catherine McNeil, Shanina steps into the role of Youth Ambassador and her first assignment is as the face of its hottest new youth underwear items: Roll Tops briefs and Pullover Bra.
The new Roll Tops boyleg briefs ($16.95) are the first of their kind, a variation on the branded wideband briefs. (Bikini styles to follow soon.) For a comfortable fit and retro look, wear them rolled up. Or, roll them down for a super-cool look, perfect for under hipster jeans. And with no elasticised waistband, there\’s also no diggingâ€”and no muffin top.
The Pullover Bra combines the comfort of a crop top with the support of a bra. The Pullover Bra ($34.95) has no hooks or eyes and no digging wiresâ€”just pull it on like a top. Its new technology contour cups provide natural shaping, and the ultra-smooth fit eliminates bra lines and back bulge.
Both new styles come in classic black and white, plus winter\’s hottest brights, including strawberry pink, aqua and deep purple.Â And elsewhere in the Youth Underwear range, the winter brights theme continues with an injection of bold stripes running across Tube Bras, Tee Bras, Superscoop Tanks, and Hiphanger & Lo Rider Boyleg briefs.
Check Shanina out in action in her TVC:
The Bonds Pull over bra RRP $34.95; Roll top brief RRP $16.95 are available now from Best & Less, Target, Big W, Woolworths, David Jones, Myer and other Specialty Stores and Bonds online: www.bonds.com.au.
Courtesy of Bonds
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