Herbal Essences Announces Nicole Scherzinger as new Global Brand Ambassador

| 8 February , 2012 | Reply

Nicole Scherzinger has been named as the new global hair ambassador for Herbal Essences replacing previous ambassador Leighton Meester. The chart topper shared the following about her announcement:

“I\’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me. I\’m honoured to partner with Herbal Essences, because it\’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”

Also sharing with People she calls her “super-long” hair “strong,” she says it\’s often hard to take care of because it is subjected to so much heat styling. “I always have to change hairstyles, whether it\’s being on TV one minute to being on stage the next, then going to dinner or a meeting,” she explains. “It\’s important to keep it hydrated, and use the right products to protect it from the heat.” To that end, she credits Herbal Essences\’ Hello Hydration, Hydralicious and Long Term Relationship with locking in moisture and preventing split ends.  When she\’s enjoying a day off, Scherzinger generally gives her hair a break, letting it air dry before tossing it up in a bun.

Herbal Essences’ Hello Hydration Shampoo & Conditioner will be available on counters in May RRP$5.99 at supermarkets, pharmacies and speciality stores. For your nearest stockist you can visit their website or call 1800 028 280.

Your Pop Culture Gossip Girl

Related Posts Plugin for WordPress, Blogger...

Tags: , , ,

Category: Ad Campaigns, Glossy News

Leave a Reply