Karlie Kloss & Simon Nessman Star in Americana Manhasset’s “Kitschy” 50’s Style Spring 2012 Lookbook

| 10 February , 2012 | Reply

I cannot tell you how excited I am to finally see Americana Manhasset’s Spring 2012 Lookbook featuring Karlie Kloss and Simon Nessman and OMG it was so worth the wait.  The “I Love Americana” Lookbook is bursting with colour and kitschy fun inspired by classic mid-century TV shows like “Leave it to Beaver” as we see Karlie and Simon as the quintessential 1950\’s domestic couple, complete with children, a dog and a tray of lemonade.

Photographed, produced and styled by Laspata/DeCaro, the campaign has a decidedly campy (yet always sophisticated) sensibility, with Americana\’s heroine stylishly basting a turkey, dusting in Dior and sharing a milkshake at the drive-in with her man. A museum-quality 1959 Ford Galaxy Skyliner is the family car, their perfectly groomed collie barks on cue, and a milkman direct from central casting delivers to their door.

“The prevalence of 1950\’s inspired looks on the runways provided us with the creative juice for Americana Manhasset’s Spring campaign,” said Charles DeCaro. “We didn\’t want to be subtle this season, but decided instead to run with the theme in a big, fun way, with a ton of kitschy props and a wink and a smile. As always, although we put forth a strong editorial voice, it is paramount that the fashion and respective designers’ messages remain the focus.” From Chanel and Louis Vuitton to Tory Burch and Vince, each brand enjoys a unique image that also works as part of the whole.

Check out the behind the scenes video:

OMG, I swear I haven’t loved a lookbook this much, this has to be Americana Manhasset’s best yet and that’s a big call to make because they do the best lookbooks and you can check out my behind the scenes sneak peek I gave you a couple of weeks ago!

You can visit their newly updated “kitschy” website for more and when you are next in New York, make sure you go out for a visit (located on Long Island\’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons), I can’t wait for mine, I’ll be getting a personal tour for sure!  And you can follow AH on facebook, twitter and pinterest.

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Category: Ad Campaigns, Fashion

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