pureDKNY’s New Verbena Fragrance Continues to Support Humanitarian Organisation CARE

| 10 February , 2012 | 1 Reply

pureDKNY\’s new Verbena fragrance continues with their partnership with CARE, a leading humanitarian organisation aiming to lift women out of poverty.  To honour the launch of PUREdkny\’s new Verbena fragrance, donations will be made to support CARE\’s continent-wide Access Africa program, helping more women to escape poverty. The partnership began in 2010 with the launch of PUREdkny Vanilla, by using vanilla purchased from Ugandan farmers, helping to secure its production, and educate them on how to access basic financial services.

PureDKNY Verbena scent is made up of Verbena-Basil, a delicate plant with a crisp citrus note. For centuries, it has been used as an essential ingredient for fragrances and infusions.

The Verbena-Basil has been purchased from farmers in Togo, helping to secure this African country\’s long-term production of the plant.

The fragrance is packaged in a clear raindrop-inspired bottle, made from 100 per cent recyclable materials. The outer packaging is made from Certified Forest paper and printed with organic ink, as well as being wrapped in film derivesd from renewable wood pulp.

We recommend you watch the documentary video:

PUREdkny Verbena will be available Australia this April, and will be available in three sizes, as well as in a body wash and a body butter. We’ll have more details for you closer to the time, in the meantime we recommend you watch the video above and visit their facebook page.

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Category: Fragrances

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