Bendon Collaborate with the Sydney Dance Company for their “Weightless” Underwear Campaign

| 15 February , 2012 | Reply

Bendon are launching a new range of underwear, called ‘Weightless‘, and to launch the new collection they collaborated with the Sydney Dance Company using two SDC dancers – Annabel Knight and Juliette Barton –  in the campaign shoot, which was photographed by Jez Smith.

The ‘Weightless’ everyday underwear range has the ability to ‘Bend-on’ to your body,  giving lightweight shape and support, offering a smooth, contemporary, seam free profile in super stretch fabric for all day comfort.  Each style is made from a super stretch fabric called ‘Xtra-Stretch\’ specifically developed to give up to 70% more stretch with a fine “Weightless” construction that hugs the body and makes you feel like you are not wearing any under garments. The result is a smooth, contemporary, seam free profile for all day comfort.

Bendon Weightless is available in the colours of White, Black, Latte, Blushing Bride and Blue Iris and includes a Push Up Plunge Bra, RRP$44.95 that has a plunge front contour that offers cleavage enhancement and lift and lightweight cups with thin, flat edges for an invisible transition from bra to body.  And the Sweetheart Contour Bra, RRP$44.95 with lightweight comfort cups that allow for an easy, seamless fit and knickers come in Thong, Bikini Brief, High Cut Brief, Boyshort, RRP from $16.95 to $19.95.

Available nationally now at Myer and David Jones for online sites and independent stores you can visit their website for your nearest stockist.

For more on the Sydney Dance Company, you can visit their website here.

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