Monica Bellucci is Dolce & Gabbana’s New Lipstick Muse

| 18 February , 2012 | Reply

WWD have revealed the latest sexy muse add to Dolce & Gabbana’s beauty campaigns, Monica Bellucci, who will be fronting a limited edition make up line, The Monica Lipstick Collection, which is due to hit international stores May 12th.  Photographed by Mert Alas and Marcus Piggott in London in October 2011, with makeup by Pat McGrath, inspired by the golden era of Italian cinema, evoking the classic, voluptuous beauty of actresses such as Sophia Loren.

“Monica has a strong appeal to consumers all over the world,” said Luigi Feola, vice president of P&G Prestige, which holds the beauty license. “I think it\’s also a testament to how respected we are within the makeup business, that we attract a celebrity of the caliber of Monica, in addition to what we already have with Scarlett [Johansson] and Felicity Jones,” he said, naming the other two faces of Dolce & Gabbana Make Up.

The new lipsticks will be available in six shades and will cost US$32 each:

“The idea for the collection was to create different shades, different colors depending on your mood of the day, your state of mind,” Bellucci said, noting she was “honored” to be working with her friends Dolce and Gabbana once again. “I love all shades in the collection and feel drawn to the different colors, depending on how I feel.”

“Lipstick says a lot about a woman. It is her most traditional gesture,” Bellucci added. “I remember my grandmother even though she wasn\’t a young woman anymore, would always take her mirror and put on some red lipstick before going to church. Of course it wasn\’t to show off, but it was a feminine gesture for her own pleasure. And when I was a little girl, I loved seeing the way she was taking care of herself.”

As I’ve said previously D&G Cosmetics have yet to hit our shores but rumors abound they will finally land in 2013.

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