Nine West headed to the Raleigh Hotel in South Beach Miami for their Spring/Summer 2012 advertising campaign, depicting a girl\’s weekend getaway taking cues from the current obsession with social media they have incorporated a more voyeuristic approach to the concept, photography and styling.Â Featuring their four key Spring trends: Glitter, Silver, Floral & Brights that incorporate twitter hashtags into the campaign: #groundedbyglitter, #starringsilver, #poweredbyflower and #flashingourbrights.
Photographed by Marcus Gaab, the campaign features models Hanne Termote, Hannah Hollman and Nina Vanbree and gets very social. Partnering with key online sites and US based bloggers the campaign is set to get very social with readers invited to join the conversations.
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Category: Ad Campaigns