We Chat to Yuko Yamashita About Straightening your Locks with Sunsilk’s new Expert-Perfect Straight Hair Care Range

| 29 February , 2012 | 2 Replies

Sunsilk have teamed up with international Straight Hair Expert, Yuko Yamashita to create a new line of hair products for those of us who want to lock in our straight locks straight from the shower – I know what does that mean? It means that Yuko and Sunsilk have sought to re-create the “magic moment between wet and dry hair, when your hair looks perfectly straight and beautifully aligned.” The new technology will save women time, when styling, by letting them control the shape of their straight hair as it dries.

How did they achieve this?  The Sunsilk Co-creations Expert-Perfect Straight range has been formulated with advanced Straight Lock Technology, which actively controls and gently binds hair together into a simple and elegant, straight style.  The process begins with Expert-Perfect Straight Shampoo which, whilst cleansing the hair strands, activates Straight Lock Technology to penetrate deep within the hair fibre and straighten the locks.  Conditioning with Expert-Perfect Straight Conditioner, seals in the straightness, whilst controlling how your hair dries, by penetrating into the hair fibre, hydrating each strand from root to tip.  To compliment the wash and care routine, Sunsilk and Yuko have created the Expert-Perfect Straight Detangling Mist, which is specially formulated to manage and detangle messy hair on-the-go. Its light, non-sticky texture means you can easily refresh your look anywhere, anytime, whether your hair is wet or dry.

I chatted to Yuko Yamashita about the new collaboration:

Sassi: How did your collaboration with Sunsilk come about?
Yuko: All women deserve to have glossy, poker-straight hair. With Sunsilk, I\’ll be able to bring beautifully straight hair to women all over the world. For my entire life, I have wanted to help girls get healthy, straight hair. For me, it is an honour to be selected as one of Sunsilk\’s Co-Creators. I\’m thrilled by the possibilities that working in partnership brings for women worldwide to have the poker straight hair they have always dreamed of.

Sassi: How did you become a ‘hair straightening’ expert?
Yuko: As a young Japanese stylist, I met countless women who were unhappy with their hair. The most common complaint was unruly hair that had to be constantly styled every morning and the mere suggestion of rain would make it frizzy and uncontrollable. I wanted my customers including many celebrities to have beautiful, straight and healthy hair without spending hours getting it that way, so I created Yuko Hair Straightening, which has been taking the world by storm for over 10 years.

Sassi: Why do you think we love to have straight hair?
Yuko: Firstly, straight hair is easy to care for on a day-to-day basis. It\’s easy to align the individual strands to create a beautiful, silky gloss which looks sophisticated and sexy. You can create a variety of looks and textures – straight hair is so versatile!

Sassi: There are a plethora of ‘straightening’ control shampoos & conditioners on the market, what’s different about your new products?
Yuko: I have brought the knowledge I used to develop my renowned YUKOâ„¢ Hair Straightening system to the Sunsilk Expert Perfect Straight range. My system straightens curly or kinky hair perfectly whilst keeping it healthy and glossy. The reason hair doesn\’t naturally fall dead straight is because of rebel strands. Each strand must glide perfectly smoothly across another. Once you conquer these rebels by minimizing the friction between hairs, your stiletto-straight look will be easy. This is exactly what Sunsilk and I are worked on with the new range; aiming to give girls impeccable straight hair that\’ll last longer than ever before.

Sassi: What are your top five tips for those with frizzy hair that they can do to keep them in as good as condition as possible?

Yuko:

  1. Use my Sunsilk Expert Perfect Straight styling products in conjunction with relevant shampoos and conditioners. This will insure that your hair is smooth and the hair follicle will be protected against heat damage. The last thing you want is dry, brittle hair
  2. Shampoo is for your scalp, conditioner is for your hair shaft and ends – treat it like a skin lotion, moisturising the hair and closing the cuticles
  3. Slowly straighten one inch sections of hair at a time – by working on small sections you can affect the way each strand interacts with the one next to it, determining how smooth your whole head will be
  4. Allow your straightening irons to fully heat up to the set temperature before styling
  5. Always make sure your hair is clean before straightening; dirt or grease left in the hair will be cooked by the heat of the hair iron.

Our Thoughts:

I’ve used the new products a few times now and my hair is very curly so my follicles aren’t naturally straight, I have to work hard to get them into the ‘straight’ position so this is not a miraculous product that is going to magically create straight hair when you get out of the shower.  The range is designed to enhance the straight shape of naturally straight hair and will not straighten wavy or curly hair. It did however leave my hair feeling incredibly clean and light feeling and had my hair maintaining a more natural shape than my usual fizz that I have to heap on stacks of product onto. I particularly liked the detangling mist!

The range includes:

  • Shampoo RRP: $4.79, 200mL / $7.79, 400mL / $11.99, 750mL
  • Conditioner RRP: $4.79, 200mL / $7.79, 400mL / $11.99, 750mL
  • Detangling mist RRP: $6.49, 120ml

The new Sunsilk Co-creations Expert-Perfect Straight by Yuko Yamashita Hair Care Range is available now nationally at your local supermarket, priceline and independent outlets. 

Love
Sassi
Your Pop Culture Gossip Girl

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Comments (2)

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  1. Sassi Sam says:

    Hey Valdez – no this shampoo and conditioner will not straighten your hair, it is for hair that is already relatively straight, sorry.
    Sassi

  2. Valdez Smantha30 says:

    is it true that sunsilk co-creation Expert-Perfect Straight makes your hair straight like  my hair is very curly and I use that shampoo is it gonna make my hair straight?

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