Gwyneth Paltrow is “Modern Preppy” for Lindex’s Spring 2012 Campaign

| 15 March , 2012 | Reply

Lindex have released their Spring 2012 campaign featuring their newest brand ambassador, the very preppy Gwyneth Paltrow.  The new collection channels a “modern preppy” look and was inspired by the sporty, relaxed lifestyle that is characteristic of USA\’s East Coast gems, such as Long Island and the Hamptons, blended with a Scandinavian touch.

“It\’s simply great that Gwyneth Paltrow will be modelling the new collection. She is a fashion icon, synonymous with the Modern Preppy concept, which makes her perfect for this role. She also personifies the Lindex brand in an exceptional way because she is such a positive, warm and energetic person. We are overjoyed,” says Johan Hallin, Director Concept & Marketing at Lindex.

Gwyneth is so perfect for this look, she is synonymous with the Modern Preppy look sharing her excitement:

“I really love the clothes! I would never represent a brand that I wouldn\’t wear myself. I love the top and shorts that I was photographed wearing, as well as the chinos and blazer. These are the kinds of clothes that I wear everyday. I also love stripes and I wear striped clothing practically all the time,”, says Gwyneth Paltrow.

Check out her behind the scenes video:

This modern preppy collection is available this month, you can visit their website for more:

Courtesy of Lindex

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