Lindex have released their Spring 2012 campaign featuring their newest brand ambassador, the very preppy Gwyneth Paltrow.Â The new collection channels a “modern preppy” look and was inspired by the sporty, relaxed lifestyle that is characteristic of USA\’s East Coast gems, such as Long Island and the Hamptons, blended with a Scandinavian touch.
“It\’s simply great that Gwyneth Paltrow will be modelling the new collection. She is a fashion icon, synonymous with the Modern Preppy concept, which makes her perfect for this role. She also personifies the Lindex brand in an exceptional way because she is such a positive, warm and energetic person. We are overjoyed,” says Johan Hallin, Director Concept & Marketing at Lindex.
Gwyneth is so perfect for this look, she is synonymous with the Modern Preppy look sharing her excitement:
“I really love the clothes! I would never represent a brand that I wouldn\’t wear myself. I love the top and shorts that I was photographed wearing, as well as the chinos and blazer. These are the kinds of clothes that I wear everyday. I also love stripes and I wear striped clothing practically all the time,”, says Gwyneth Paltrow.
Check out her behind the scenes video:
This modern preppy collection is available this month, you can visit their website for more: www.lindex.com.
Courtesy of Lindex
Your Pop Culture Gossip Girl