Since Avon\’s introduction of ANEW in 1992, its team of scientists have been progressing anti-aging science and have recently released two new products ANEW Genics Treatment Cream and ANEW Genics Concentrate.Â They say it will help your skin look up to 10 years younger (based on a consumer study of women aged 45-59 yo) and the ‘secret’ is a formulation to stimulate the “youth gene” helping the skin to act younger. Discovered at the University of Calabria Italy who identified a population of people in Southern Italy who led extremely long, healthy lives even past 100 years old (healthier being the key operative here okay).
The Treatment Cream is recommended for nightly use and says that skin will appear more alive, healthier looking and radiant overnight; in three days will plump those wrinkles; four weeks improves the look of discolourations and dramatically reduces the look of wrinkles and overtime you get the 10 years younger look!
The Treatment Concentrate is said to immediately show your skin looking and feeling firmer, expression lines visibly smoothed and skin’s radiance visibly restored; in two weeks dramatic reduction in the appearance of discolourations and in eight weeks skin looks up to 10 years younger.
These are very bold claims and as Beautypedia shares, there is no such thing as a youth gene? They say The Treatment Cream it is an effective AHA moisturizer to consider, but its packaging and amount of fragrance makes it a less compelling purchase.Â It exfoliates the skin with an effective concentration of glycolic acid at a pH within range for it to work as intended and has a silky, lightweight cream texture. As well as highlighting that long-term use of fragranced skin care products will cause chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin\’s ability to heal.
I haven’t tried these products yet, if I do I will update this story, I’d like to see if the Concentrate does help with the reduction of discolouration, my skin is in particular sensitive to fragrances in skincare, I wish they would all stop doing it.
For now the the ANEW Genics Treatment Cream 30g (RR$59.99) and ANEW Genics Treatment Concentrate 30mL (RRP$79.99) are available now exclusively through Avon representatives.Â For your nearest representative, you can call 1800 646 000 or visit the Avon website www.avon.com.au.
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