Demi Moore Overphotoshopped & Unrecognisable for Helena Rubinstein’s 2012 Campaign

| 20 March , 2012 | Reply

Demi Moore is the face of Helena Rubinstein and here’s our first look at her 2012 campaign and they couldn’t be more photoshopped if they tried.  It’s been a tough time for Demi of late but did they need to photoshop her this much?  As Daily Mail reports: “the 49-year-old star is all but unrecognisable. In her place is a bleached, smooth, line-free version of Demi that looks more like a computer generated fembot than the familiar Hollywood actress with five decades under her belt.”

Why do they do this? It’s easy to put a photo side-by-side to show the difference like Daily Mail have done. Now this is the focus on the story rather than the products or the brand!

What do you think?

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Beauty, Glossy News

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