Lily Cole First Global Brand Ambassador for The Body Shop’s New Movement “Beauty With Heart”

| 23 March , 2012 | Reply

The Body Shop, has just announced their new campaign “Beauty With Heart” with Lily Cole to be the brand ambassador for the global campaign at a launch event held today in Central London.  The Beauty With Heart campaign aims to inspire individuals everywhere and transform the boundaries of beauty.  Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

“I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.” – Lily Cole

Sophie Gasperment, Executive Chairman, The Body Shop, said:

“We know that our Brand delivers more than beauty; our products truly contain heart as well. Today, we\’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”

Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.

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