To mark its 30th anniversary at retail, Guess has returned to their with fashion icon Claudia Schiffer starring in their “30 Sexy Years” Campaign as photographed by Ellen Von Unwerth. Sticking with their black & white campaign style, the new campaign features a capsule collection inspired by her and other models who have appeared as Guess Girls (such as Laetitia Casta, Naomi Campbell, Bridget Hall, Drew Barrymore and Estelle LefÃ©bure).
“Fashion is nothing else but cycles,” said Paul Marciano, chief executive officer and creative director of Guess, which incorporated in 1981 but made its first shipment to stores in 1982. “The trend was there and the trend comes back.”
For Schiffer, who was featured in six campaigns from 1989 to 1991, the bond with Guess is still strong:
“Guess will always have a soft spot in my heart, and I\’m excited that 23 years later we can still work together so successfully,” she said. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul.”
The 30th Anniversary Collection will hit Guess\’ flagships worldwide and department stores such as Macy\’s on April 24th. It will also be available on a new Web site, guess1981.com, launching specifically for the anniversary.
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