On Counter: Especially Escada, the Newest Fragrance from the House of Escada

| 3 April , 2012 | Reply

The House of Escada’s new fragrance “Especially Escada” has hit Aussie shores. The new fragrance campaign is inspired by today\’s joyful, spontaneous and glamorous woman has the divine Bar Refaeli as the face of the campaign as photographed by Mark Seliger wearing a very glamboyant vibrant pink couture Escada dress (one of my personal favourite campaigns of all time).

“I am very excited about working with such a well-known brand like Escada, it’s great! Escada is really the perfect combination between being classic and elegant but also letting go and having fun with it.  The concept behind this new fragrane is all about escaping reality and letting your emotion run wild and as a woman, I find that really inspiring.” – Bar Refaeli

The scent is inspired by the glistening scent of morning dew on a sparkling rose, and of rose petals that are collected in the early hours at dawn.  The scent is luxurious and decidedly feminine, with notes of pear, rose and ylang ylang. The fragrance is built around a delicate rose accord, with fresh top notes of pear. On first spray, the rose and pear scents burst forth but aren\’t overpowering or sickly sweet. The mid-note is a fresh rose scent with ylang ylang emitting a soft, feminine floral. For dry-down, a light musky note supports the florals. The scent is sweet and feminine, but is also fresh and sophisticated and is perfect for all day wearing!

“I absolutely love it. It’s not too sweet and it doesn’t feel too heavy. It smells really feminine and soft but still elegant. It smells absolutely beautiful.” – Bar Refaeli

The packaging reflects the soft femininity of the fragrance – a small square bottle with a large gold stopper with the double E Escada logo. The liquid is a pretty, mid pink complimenting the freshness of the scent.

Especially Escada is available in 50ml $99.00 and 75ml $129.00 from Myer, David Jones, The Perfume Connection and selected independent stockists now. For your nearest stockist call 02-9695 5678.

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Category: Fragrances

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