Beyoncé Pulse Summer Edition Fragrance is Here!

| 4 April , 2012 | Reply

Beyoncé’s Limited Edition Pulse Summer Edition Fragrance is on Aussie shores, the fresh and playful scent will have you wanting to hit the beachside promenade embracing the feeling of a never ending summer.

Inspired by Beyoncé\’s infectious positive energy, this limited edition fragrance seduces the senses with the same invigorating sensuality as the original Pulse Eau de Parfum. A lighter and fresher rendition, Pulse Summer Edition\’s orchestra of fruity and floral notes makes it the perfect scent for the warm, joyful, flirty summer months.

Created by IFF perfumer Bruno Jovanovic, the limited edition fragrance is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The exotic and delicate floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, an exceptionally stirring & creamy dry down of sapphire woods, musks and benzoin completes the base.

The fragrance is a lovely blend of fruity floral with the fruity freshness hitting the nose when you first spray it as it settles down into the floral notes and then down into the woody musky base that will linger longer. Featuring the pink pepper note, check out our story we wrote back in February about the pink pepper trend and why this note is popular!

The Summer Edition features a dramatic packaging design with the turquoise juice encased in a faceted bottle which rests nestled in a revolutionary inverted chrome cap, inspired by Beyoncé’s stage costumes, and finished with a bold pink logo. The holographic carton shimmers in feminine shades of turquoise & pink and echoes the bright color palette and joyful optimism of the summer season.

Beyoncé Pulse Summer Edition Collection is available now from Priceline and selected pharmacies for a limited time only, RRP$45.

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