Diet Coke Australia announced today that global heart-throb, Chace Crawford, will be the new face of Diet Coke for their 2012 campaign and excitingly he will be hitting our shores (every celebrity seems to be arriving on our shores lately) in two weeks to unveil the campaign (23rd & 24th April to be exact).
His first ever ad campaign is designed to inspire young women to live life with a light, carefree style and inspire a bit of indulgence and spontaneity:
“I\’m a massive diet Coke fan and I\’ve always wanted to visit Australia, so I\’m thrilled to be the new face of diet Coke Down Under. I\’ve heard that Aussies know how to have a good time, so I can\’t wait to meet fans and see what exciting things diet Coke has in store for me,” Chace said.
The exciting bit is Diet Coke is offering you the opportunity to get up-close and personal with Chace.Â All you need to do is suggest things for him to do while he\’s here to help him experience the lighter side of life in Australia and one lucky Aussie with an original suggestion will have the opportunity to surprise their friend with a light, cheeky â€˜diet Coke moment\’ with Chace:
“I want to have an awesome trip, be spontaneous, have a good laugh and see the real side of Australia. I\’m most especially looking forward to surprising a couple of fans with a â€˜diet Coke moment\’,” said Chace.
Fans who want to have the chance to hang out with Chace can head to the diet Coke Australia Facebook page and suggest something unexpected for Chace to do with their friend in Oz: www.facebook.com/dietcokeaustralia.
Check out his behind the scenes video:
Get suggesting Sassi Readers, you don’t want to miss out … and in the meantime enjoy the behind the scenes pics of Chase on the photoshoot in New York.
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