LancÃ´me are releasing a luxury new ‘miracle elixir’, Absolue L\’Extrait, with Julia Roberts as the face of the campaign.Â Absolue L\’Extrait contains up to 2 million LancÃ´me rose stem cells in each jar that come from the dedicated LancÃ´me Rose Research Centre. The LancÃ´me Rose was created in 1973 by Georges Delbard Nurseries (one of the world’s most prestigious rose specialists) and selected from over 20,000 new species and named La Rose LancÃ´me. LancÃ´me created its first specialised stem cell laboratory in 1988 which saw 10 years work to succeed in cultivating and multiplying an immortalised line of LancÃ´me Rose stem cells to use via a biotechnological “cocooning” technique called Fermogenesisâ„¢ to create the Absolue L\’Extrait cream today.
In concentrations of 2 million cells per jar of Absolue L\’Extrait, the LancÃ´me Rose stem cells bring all their life-renewing power to reactivate the visible signs of youth.Â The Absolue L\’Extrait cream offers a formula with dual properties.
Thanks to the action of the LancÃ´me Rose stem cells on the new pool of stem cells – dermal cells – regeneration is more effective in the deeper layers. The functioning of the dermal stem cells, that is to say their capacity for self-renewal, is shown in vitro by their ability to form dermospheres. The cells from LancÃ´me Rose have shown to stimulate the dermal stem cells, because in their presence the number of dermospheres increases by 63% after 10 days’ culturing.
The luxurious cream is fragranced with the scent of the rose and for once the scent is not a domineering fragrance. It features notes of bergamot and pink peppercorns, a delicate heart note of roses, jasmine and freesia emerges. This is followed by the soft sensuality of woody and musk notes.
The LancÃ´me Rose is a subtle alchemy between a magenta and a mauve one, and has a rare and vibrant fuchsia colour. A very strong variety, it has an unusual capacity for adaptation, and today is only grown to order by its creator, in the French region of the ChÃ¢teaux de la Loire, with a single annual growing season in open fields giving an annual production limited to a few thousand plants.
In 1936, Armand Petitjean created Nutrix, the first repairing cream based on proteins and vitamins, which quickly became a cult product.Â So inspired by their heritage, LancÃ´me has turned to the first Nutrix jars, in a modern reinterpretation of the avant-garde codes of this iconic jar for the Absolue L’Extrait cream.Â Absolue sits inside a genuine precious jewel-box, a protective casing hand made by craftsmen.
The luxurious LancÃ´me Absolue L’Extrait cream will be available in 50mL jar with an RRP$450 exclusively at selected David Jones from May 7th (Monday) and then at Myer from May 28th.Â
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