Lanvin is launching a “Couture” version of its “Jeanne Lanvin” Fragrance

| 4 May , 2012 | Reply

WWD brings us the news that Lanvin is launching a ‘couture’ version of their Jeanne Lanvin fragrance, described as being “more womanly.”  Both fragrances are fruity, sharing a raspberry note, however, Jeanne Lanvin has more red fruit and musky characteristics than Couture\’s floral woody juice, which was created by International Flavors & Fragrances perfumer Domitille Bertier. Other notes in Couture include rose, violet leaves, cedarwood, musks, plus a peony accord and a magnolia essence from the Laboratoires Monique Rémy.  The campaign features model Juju Ivanyuk as photographed by Sofia Sanchez and Maurio Mongiello.

The bottle shape for the new scent remains the same as the original\’s, and both iterations boast the Lanvin fashion house\’s signature grosgrain ribbon as a label. But Couture\’s flaçon has a violet hue and doesn\’t include a pink tulle ribbon. Rather, it has a purple bow tied around its neck.

The new fragrance will start hitting counters this month across Northern Europe and some parts of Asia, no other mention of the fragrance rolling out internationally.

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Category: Fragrances

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