On Counter: Kiehl’s Rosa Arctica Botanical Anti-Aging Cream

| 15 May , 2012 | Reply

Kiehl’s have released a new anti-aging cream mixing pharmaceutical expertise with botanical knowledge, Rosa Arctica, formulated around one of the world’s rarest and most resilient plants, and active ingredient Haberlea rhodopensis, that has been hand-harvested from the Rhodopes Mountain Range in Bulgaria, dating back 10,000 years, and is believed to have survived the Ice Age.

Claims of helping with cell vitality and thus slowing the ageing process, the Haberlea rhodopensis – member of the “resurrection flower” family – has a protection system that minimises water loss allowing it to be able to survive extensive periods of dryness.

The active complex is shown in-vitro showed increased cell vitality as proved by a decrease of the enzyme LDH (a low LDH concentration implies the presence of healthy cells) which allows skills cells to better proliferate, triggering skin\’s own collagen and elastin production as well as protecting the skin cells from future aging by providing protection from environmental stressors preventing water loss and oxidation from free radicals.

Rosa Arctica also features other key ingredients of: Vitamin E, Lipds (cocoa butter, shea butter and essential fatty acids such as oleic, stearic and palmatic acid), Squalane (highly refined moisturising oil derived from the olive) and Glycerin.

Beautypedia (my bible) is not a huge fan of the cream but if you’re a Kiehl’s fan you will love it, you can read their thoughts here and the cream is thick so it\’s best to dab it on, if you rub it in too long it becomes milky.

Available now (RRP$84) at selected Myer and David Jones department stores or online at www.kiehls.com.au or for your nearest stockist call: 1300 651 991.

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