On Counter: Ralph Lauren’s Big Pony Women’s Fragrance Collection + Full Campaign

| 15 May , 2012 | Reply

Ralph Lauren have introduced a quartet of fragrances for women, The Big Pony Collection, under the vibrant campaign of “Live Life in Colour” featuring our very own Juliana Forge (in yellow) in the campaign (which I featured back in March). Photographed by Bruce Weber in Massachussets alongside Cris Urena, Andreea Diaconu and Daniela de Jesus, the new fragrances complements the existing Big Pony Collection for Men.

The contemporary fragrance collection and campaign is a colorful multi-dimensional adventure for a confident young woman who can no longer be defined by a single aspect of her life. The Big Pony Collection for Women, a series of four fragrances explores four vital attributes; Sporty, Sensual, Free-Spirited and Stylish co-ordinating your scent with your multitude of passions and achievements.

All four colorful fragrances are bright, playful and energizing, and are based on a duo of ingredients, and each fragrance ‘pops’ with a unique accent of Citrus, Fruit, Green or Oriental:

  • The Sporty Fragrance is a Floral Citrus scent featuring Grapefruit & Blue Lotus for a vibrant, energetic fragrance that evokes confidence and energy while awakening the senses in a sleek blue bottle.
  • The Sensual Fragrance is a  Floriental Fruity featuring key ingredients of Cranberry & Tonka Mousse, this fragrance is for an alluring flirt with a romantic spirit that comes across as playful and irresistible in the eye-catching pink bottle.
  • The Free-Spirited Fragrance is a Floral Green fragrance with highlight notes of Pear & Mimosa. The crisp, bright scent represents ultimate optimism and natural feminine radiance for a woman who dances to the beat of her own drum in the luminous yellow bottle.
  • The Stylish Fragrance is an exotic Oriental Floral which contains key ingredients of Wild Cherry & Purple Amber.  Designed for the stylish woman, she catches the eye and imagination of anyone who crosses her path in the purple bottle.

Which colourful fragrance are you? Me, I am partial to the Free Spirited Fragrance (yellow) and Sporty Fragrance (blue), they are fresh and fruity which is just how I love my fragrances, but my character is more ‘sensual’ (pink) and to be honest, the are a must have as a collection purchase.

Watch the aspirational TVC here:

Available now in two sizes 50mL (RRP$90) and 100mL (RRP$120), from The Perfume Connection, David Jones and Myer Department stores, as well as online at perfumeconnection.com.au,  davidjones.com.au and myer.com.au. For your nearest stockist, call 1300 651 991.

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Category: Ad Campaigns, Beauty, Fragrances

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