Linneys celebrate their 40th anniversary this year and have created a 40th Anniversary Collection inspired by music – from rock to pop, jazz to classical each piece is a song created to tell the story of the musical genre that underpins its design – and brand ambassadors Jessica Marais and Jason Dundas are back to help celebrate in their 2012 campaign channeling a younger more edgier look.
“The past 40 years has been an amazing journey, being able to influence jewellery design in Australia by creating unique pieces that fuse art and jewellery. The new collection is about inviting people to connect with each piece of jewellery in the same way they connect with music. Like your favourite song, a piece of jewellery can capture a moment in time and is selected to be worn in the same way.” – Alan Linney
A favourite range from the Anniversary collection is the Disco Ball Collection which features stunning 18ct white and yellow gold pendants and earrings with prices starting from $2,500. Each piece features more than 1 carat of hand-set white or black diamonds.
The 2012 music inspired 40th Anniversary collection comes with a compilation soundtrack, all pieces are available in-store now, visit Linney’s website for more: www.linneys.com.au.
In case you missed last year’s campaign featuring Jessica and Jason, you can check it out here.
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Category: Ad Campaigns