Moschino are releasing a very girlie new fragrance, Pink Bouquet, a fruity floral eau de toilette for young women with a taste for candy-coloured accessories shares WWD with Kendra Spears as the face of the gorgeous fun and girlie campaign as photographed by Giampaolo Sgura, at Villa Erba, north of Milan by Lake Como.
“One characteristic of our fragrances is the reference to a woman with a strong personality, sparkling and decisive,” said Rossella Jardini, Moschino creative director, adding: “I believe the freshness of this fragrance and its elegance are classic elements of the Moschino world.”
“It\’s for all women who think, love and live â€˜in pink,\’” Sgariboldi said.
Pink Bouquet is the third heart-shaped bottle the fashion brand has released, and was created by Perfumer Olivier Pescheux from fragrance house Givaudan. The perfume\’s composition is bright and fruity, with top notes of bergamot essence, pineapple sorbet and raspberry pulp. The heart includes jasmine, pink lily of the valley, peony petals and violet, while the drydown uses gingerbread, peach and cosmone moss to cap off the scent with a smooth texture.
In Europe, the fragrance will retail at 40 euros for a 1-oz. bottle, 60 euros for a 1.7-oz. version and 79.50 euros for a 3.4-oz. size. In the U.S., the prices will be $41, $56 and $72, respectively and will also include bath & shower gel, deodorant and body lotion.
It’s sure to hit Australia, but probably not until 2013, I’ll try and confirm.
So girlie, love it!
Your Pop Culture Gossip Girl
Category: Ad Campaigns