PureDKNY Verbena is a new scent in the pureDKNY collection of fragrances developed to raise awareness of global poverty through their partnership with CARE’s Access Africa Program that provides resources to help women escape poverty.
The pureDKNY and CARE partnership began in 2010 with the launch of pureDKNY Vanilla. Together they helped educate the Ugandan vanilla farmers through Village Savings & Loan Associations (VSLA), CARE’s savings-led microfinance program. CARE’s experience has shown that when people in the world’s poorest communities have access to basic financial services “including secure savings, credit, insurance, and other products “they can lift themselves out of poverty. By purchasing its vanilla from local Ugandan vanilla farmers, the majority of which are women, pureDKNY has taken a step to help secure long-term vanilla production in Uganda.
I traveled to Uganda to see firsthand the progress we have made, stated Angela Lindvall, global spokesperson for pureDKNY. I met women like Nuella. As a member of the VSLA program, she was able to borrow the funds necessary to get healthcare for her children, protecting them against malaria. Another woman, Immaculate, can now send her children to school. We are helping to change lives through this revolutionary fragrance.”
“PureDKNY is creating a movement, not just a donation,” notes Veronique Gabai-Pinsky, President Aramis and Designer Fragrances. CARE\’s Access Africa is helping establish Village Savings and Loans Associations in 39 African countries, with a goal of reaching 30 million people over the next decade. “By aligning with CARE we are trying to make a difference in this world with this scent. We join CARE in its goal of reaching more women, children and men and educating them so they can break away from poverty.”
About PureDKNY – a drop of Verbena
The hybrid note that makes up pureDKNY Verbena, Verbena-Basil, as the species is known, is a delicate plant. Although an herb, it has a sparkling citrus, lemon-like quality. Verbena has been used in fragrances as well as infusions for centuries. This particular species has the additional green crisp nuance of basil providing amazing freshness and brightness to the oil. The fragrance has been crafted to accentuate the freshness of this raw material, balanced within a sophisticated light floral structure with an incredibly refreshing scent that smells so fresh and succulent, you feelÂ like you are outdoors inhaling the scent of nature at her best.PureDKNY Verbena is packaged to reflect its pure and simple intent. The scent is housed in a crystal clear bottle inspired by a raindrop; made from 100 percent recyclable glass and topped with a cap made of 100 percent recyclable high quality aluminum. The outer packaging is constructed from Certified Forest Paper and printed with lower volatile organic compound (voc) inks, manufactured at wind-powered facilities. The carton is wrapped in NatureFlexâ„¢ film, derived from the renewable wood pulp of managed plantations.
The pureDKNY â€“ A Drop of Verbena Collection is available in three fragrance sizes; 30mL RRP$80, 50mL RRP$110 and 100mL RRP$140 and is available now nationally at Myer and David Jones.
For more information visit DKNY Facebook page: facebook.com/DKNYFRAGRANCES.
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