For Those of Us Over 30, Here’s An In-Depth Look at the New YSL Forever Youth Liberator Anti-Ageing Skin Care Range

| 6 June , 2012 | 1 Reply

Yves Saint Laurent’s highly anticipated Forever Youth Liberator Anti-Ageing & Restorative Product Range has arrived on our counters, and in particular the Youth Liberator Serum has women in the UK all in a fluster. We spoke to YSL’s International Scientific Director, Caroline Negre, to get the lowdown on why this new skincare range should be put on your MUST BUY list but first a bit of summary for you about the new range.

The products work by restoring glycans (saccharine chains which act as guides for cellular and molecular exchanges) impaired by aging by asking the cell to reproduce them in order to repair tissue compartment by compartment. The results are anti-wrinkle lift, plumpness and radiance.

YSL SkinScience has identified a threesome of glycans, naturally contained in the skin, named the Glycanactif complex. Glycanactif™ acts on the skin’s three compartments (epidermis, dermal-epidermal junction, dermis) and targets these three sites of fundamental action, enabling the cell to re-function to top capacity and to re-produce.

Aimed at women over 30, YSL Skinscience has discovered that glycans tend to diminish after this age. As a result, cells are sort of “locked” and stunted in their skin regeneration process. At the same time, structural glycans lose their qualities and the first signs of aging start to appear: wrinkles, loss of tone and dull complexion.

The technology within the products is being lauded as a breakthrough for the revolutionary “Glycobiology.” Glycobiology is a new way of understanding skin’s biology, which makes it possible to target the skins three compartments and the three functions of cells: metabolism, structure and communication.

Along with the Forever Youth Liberator, YSL have introduced the My Youth Index, which is a set of guidelines to help identify six signs that are responsible for ageing. The index shows that each woman has three major signs of youthfulness. After one month of using Forever Youth Liberator, visible improvements were observed with regards to the three identified signs. The index will be used at YSL sales outlets as a diagnosis and consultation tool for each woman.

According to YSL, the most effective product in the range is the Forever Youth Liberator Serum, which is the most concentrated product in Glycanactif and holds eight patents. Noticeably absent from the active ingredients within this product is collagen, which YSL has purposefully left out because

… we have focused our researches on skin glycans and proven the efficacy of Glycanactif on those glycans. Glycobiology is considered as the third language of life. It is a new understanding of skin biology” says Negre.

To understand the new range a bit more, we asked Caroline some key questions that we hope will help you understand the scientific background to the new range:

Sassi: What is Cutaneous Equilibrium in plain English?

Caroline: Cutaneous Equilibrium is a state of balance in the skin. It is when all functions are restored.

Sassi: What exactly are the Glycans?

Caroline: Glycans are key elements of life, they represent 80% of the biosphere. Glycans are present at the surface of cells and are indispensable for cell connections. Glycans are complex saccharide chains naturally present in our body. By holding a privileged position on cell membranes, these glycans sort of act as “guides” in the phenomena of cellular and molecular recognitions and in exchanges between cells.

Sassi: What core age group would get the most benefit out of using this product and why?

Caroline: YSL Skinscience has discovered that glycans tend to diminish in a quantitative and qualitative way after the age of 30. As a result, cells are sort of “locked”, stunted in their skin regeneration process. At the same time, structure glycans lose their qualities and the first signs of aging start to appear: wrinkles, loss of tone, dull complexion. We would thus recommend this skincare range for women 30+.

Sassi: Will everyone have the same effect using the range?

Caroline: The results are anti-wrinkle lift, plump and radiance. From the very first application, more luminous skin, after seven days, smoothed out wrinkles and after one month, re-plumped skin. Depending on the Youth Index diagnosis, YSL Beauty consultants will give advices regarding the most appropriate beauty routine as well as massage techniques adapted to each woman.

Sassi: What’s different to this range of skincare to what’s already out in the market place?

Caroline: Glycobiology represents a decisive breakthrough in understanding biology, especially with regards to tissue structure organization, intracellular activity and communication between cells. Yves Saint Laurent is the first to apply glycobiology to the skin, it is a new way of understanding skin’s biology. By applying this revolutionary science, we are now able to target the three skin’s compartments and the three function of cells: metabolism, structure and communication. Yves Saint Laurent is a pioneer.

Sassi: Why do you think we are so obsessed with youth?

Caroline: Our day and age is one of image: being young and in good health is important for oneself and expresses the desire to be recognized and loved on account of the significance of appearance in social interactions. Aspiring to beauty and youthfulness characterizes each period in life, including at an age and a time in life that re-opens when children leave home, it generates an energy which triggers a new stage of excitement and investment in the quest for a new “window” of youthfulness. Youth is a state of mind that cannot live without science. Today’s women are observing a disparity between their everyday lives, what makes them stay feeling younger for longer, and what they see in the mirror. Yves Saint Laurent talks to women who want to defy this established order.

The range includes:

  • FOREVER YOUTH LIBERATOR SERUM 30ML RRP$120.00
  • FOREVER YOUTH LIBERATOR CREME NORMAL SKIN 50ML RRP$145.00
  • FOREVER YOUTH LIBERATOR CREME DRY SKIN 50ML RRP$145.00
  • FOREVER YOUTH LIBERATOR CREME SPF 50ML RRP$145.00
  • FOREVER YOUTH LIBERATOR FLUIDE SPF 50ML RRP$145.00
  • FOREVER YOUTH LIBERATOR CREME YEUX 15ML RRP$99.00
  • FOREVER YOUTH LIBERATOR CLEANSER 150ML RRP$55.00
  • FOREVER YOUTH LIBERATOR COSMETIC WATER 200ML RRP$55.00

The YSL Forever Youth Liberator Skin Care Range is available now at your nearest David Jones or Myer Counter, for your nearest stockist call (02) 9931 8888.

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Sassi
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