Georgia May Jagger is the new face of Sunglass Hut, as photographed by Daniel Jackson in studio in North London last month as revealed by WWD in these behind the scenes pics. Georgia May was chosen because of her playful approach to fashion shared Fabio D’Angelantonio, chief executive officer of the Luxottica-owned organisation:
“With her history and her background, but also her very cool, simple and playful relationship with fashion, we believed [Jagger] could be perfect [for Sunglass Hut].” “We talked to her about the project and we got her extremely excited about the category, about the Sunglass Hut brand, and we decided to go ahead with this partnership,” he said.
Jagger shared about the new gig:
“I think everyone knows Sunglass Hut — they’re in every airport. I’m always buying new Ray-Bans,” she said. Currently, Jagger’s favorite lenses include “younger styles” by Persol and Ray-Ban “in bright colors.” “I love the folding ones too, as they don’t break,” she said.
Jagger also shared with WWD that she’s looking to move behind the lens herself, already starting to assist established photographers, such as Paolo Roversi and Miles Aldridge:
“I’m planning to work for a bunch of different people, probably in fashion [photography] but I’m not sure,” she said. “I’d like to do a project like taking pictures of other models.”
And exciting news, we can expect to see Jagger at a launch party in Sydney sometime in November, when Sunglass Hut returns to Sydney Harbor with their floating store.
Look forward to seeing the campaign rolled out!
Your Pop Culture Gossip Girl
Category: Ad Campaigns