The rumour that True Blood star, Alexander Skarsgård, was to be the face of a new Men’s Fragrance by Calvin Klein has been revealed to be true by WWD and he features alongside Calvin Klein wondergirl Lara Stone who is the face of the brand’s Euphoria women’s scent, for “Encounter Calvin Klein.”
“The Encounter Calvin Klein campaign tells the story of unresolved tension and desire between a man and a woman,” said Thomas Burkhardt, vice president of marketing for Coty Prestige, the fragrance licensee of Calvin Klein. “It’s meant to be open to interpretation. It also makes you a bit uncomfortable, which is a trademark of advertising this brand.”
“Their idea for their concept was very intriguing to me — it was almost like a short film, and very film noir. It felt interesting to me,” he said of the TV campaign and print ad. “I wanted to be involved with something where you tell a story — even though it’s a short story.”
The Encounter Calvin Klein scent, created by by Firmenich’s Honorine Blanc and Pierre Negrin, has top notes of mandarin, cardamom and rum; a heart of pepper, Egyptian jasmine, patchouli and cognac, and a drydown of agarwood, atlas cedarwood and musk.
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