Gucci has just announced that Blake Lively will be the face of their new fragrance Gucci Première Fragrance and front their campaign and star in a film directed by Nicolas Winding Refn. Blake Lively shared her excitement on her appointment:
“It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”
Frida Giannini, Gucci Creative Director, also shared:
“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
The print campaign for the new fragrance was shot by Mert & Marcus, and the commercial film was directed by Nicolas Winding Refn, awarded best director for the thriller Drive at the Cannes Film Festival 2011. The short film will be presented at a special event during the Venice Film Festival on September 1st, 2012, at 8.00 pm CET.
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances.
Gucci Première will launch in Australia on the 14th of October 2012.
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