Nicole Richie is adding another product to her burgeoning brand, a fragrance titled simply “Nicole.” Revealed by WWD today, the debut fragrance will be on counters from September and is inspired by the layered scents her mother wore when Nicole was a child:
“I have a very traditional Southern mom — you never left the house without lotion,” said Richie. “Over her lotion went oil and perfume — she was very put together from head to toe. It wasn’t just a one-dimensional smell — there were many different layers.” She noted vanilla, amber and cashmere woods were among the notes she wanted to include in her own scent.
Richie worked with Steve DeMercado of Fragrance Resources to put her juice together and it opens with notes of succulent blackberry and Seville orange, has a heart of golden amber, Moroccan rose, lily of the valley and papyrus, and a drydown of sensual cashmere woods, sandalwood, sugared patchouli and vanilla absolute.
The bottle is Art Deco inspired created with designer Dale Brandon Kan:
“I wanted it to represent different layers of a woman, which is what I try to do with Winter Kate and House of Harlow 1960,” said Richie, speaking of her apparel and accessories lines, both named for her four-year-old daughter, Harlow Winter Kate Richie Madden. “I’m very particular in the way that I create. We’re in an interesting time right now where women aren’t just one thing — there are many different parts to a woman. So I wanted to create a very intricate bottle that was still elegant, but not so in-your-face girly at the same time.”
I cannot wait to see the campaign it was photographed by Anthony Mandler and is not too girlie:
“I always shy away from anything that’s too girly, but I consider myself a feminine girl,” said Richie of the ad. “Anthony knows how to shoot something and make it be feminine and sexy, but not so in-your-face girly.” Of her collections, she notes: “It’s really about curating a world that I hope women will want to be a part of, and nothing brings that to life like a fragrance.”
And excitingly it will be hitting Australia counters, so expect to see it from mid-October!
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