Finally, here’s our first look at the new fragrance from Balenciaga that has Kristen Stewart as the face of; Florabotanica. The new fragrance has been created to appeal to 25 to 35 year olds, hence the choice of Ms Stewart, we know how much she is loved by her fans the world over.
The ad visual we see here is described as “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.” – WWD
In an interview with WWD, Kristen Stewart explains that if she didn’t like the fragrance she wouldn’t have been able to front the campaign:
“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.
“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”
Stewart said she was relieved the first time she smelled Florabotanica.
“There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’?”
The fragrance will be released in September and we won’t expect to see the fragrance arrive in Australia until November. It will be available in three eau de parfum sizes 30mL, 50mL and 100mL as well as a body lotion and shower fel.
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