First Look: Taylor Swift’s Second Fragrance, Wonderstruck Enchanted

| 29 June , 2012 | 1 Reply

Here’s our first look and all the details of Taylor Swift’s second fragrance, Wonderstruck Enchanted, a flanker to her hugely successful Wonderstruck fragrance which launched late 2011:

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift said to WWD. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”

Wonderstruck Enchanted is an Oriental gourmand, concocted by Swift working with International Flavors & Fragrances perfumers Loc Dong and Jean-Marc Chaillan. Top notes include wild berries, passion fruit and pink poppy; the heart is of peony swirls, sugar-glazed champaca petals and blooming white freesia, while the drydown is of white musk, hypnotic vanilla and blond woods.

The bottle was inspired by the original blue Wonderstruck bottle but is a crimson colour with Wonderstruck’s signature iridescent finish, along with the addition of little charms. The Wonderstruck Enchanted charms include a bird, flower, leaf and sparkling crystal, all with antiqued finishes.

The collection will include two eau de parfums, rollerball and body lotion and is expected to hit counters in the US this September.

Cannot wait to see the new campaign for this fragrance, her Wonderstruck was just exquisite! Will keep you posted on counter dates for Australia.

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Category: Fragrances

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