Valentino Launching New Fragrance Valentina Assoluto

| 30 June , 2012 | 1 Reply

Valentino are launching a flanker to last year’s award-winning fragrance Valentina, called Valentina Assoluto which will see the fragrance departing from the floral notes of the original eau de parfum offering instead a deeper more sensual fragrance reports WWD.

“This perfume is a real creation,” said Olivier Cresp of Firmenich, the nose who worked on both Valentina (with Alberto Morillas) and Valentina Assoluto. Instead of starting off with the same olfactive group and changing a few ingredients, he chose an entirely different olfactive family — chypre — and then developed a bridge to the original fragrance. Valentina Assoluto, he said, is “much more nocturnal, more seductive,” than Valentina.

A majority of fragrances are floral, Cresp noted, but he chose chypre for its power and elegance, and deliberately included many Italian ingredients in the edp: the top notes include Italian bergamot, white Alba truffle from Piedmont and Smeggia peach from Sicily, with a heart of Mediterranean jasmine, tuberose and delicate vanilla from Madagascar, and a drydown of silky cedar, oakmoss, patchouli and chypre.

“The white flowers in question are hot and enveloping,” said Cresp. “It’s a strong perfume, one that brings a sense of mystery and noir. It’s also inspired by Valentino fashion,” he added, noting that designers Maria Grazia Chiuri and Pierpaolo Piccioli had been very involved in the fragrance’s conception. “They are very intuitive,” he said.

The campaign visual sees Freja Beha Erichsen return, this time being more absorbed in a private moment linking the fragrance to the concept of being more intimate and more haute couture. Photographed by David Sims (who shot the original campaign) at the historical Villa Parisi which is full of secret places, hidden behind the facades of the ancient aristocratic palazzos.

The fragrance bottle retains the gently rounded, ethereal shape of the original, but this time it is made of brown opaline glass with amber reflections. A single, pale pink rose graces the front, while the cap is in copper and topped with a black pearl.

Will be on counters in Australia this September and in case you missed it, you can check out our thoughts on Valentina fragrance here.

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Category: Fragrances

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