Aussie brand Kookai are celebrating their 20th Anniversary and they jetted off to Marrakesh, Morocco with Nicole Trunfio and Illona Novacek (also the face of Isola by Megan Gale), to photograph their Spring/Summer 2012 collection last month with photographer James Meakin.
The Spring/Summer 2012 ARABESQUE collection is inspired by the architecture, colours and essence of life in Morocco, with a distinct French Influence that links the brand to it’s Parisian heritage. The sizzling campaign captures the city’s historic maze-like wall, the Medina, the busy Souks, a private and lavish riad, and the majestic palm tree forest along with the famous city walls.
Nicole is excited to be selected as a face of Kookai for Summer 2012, sharing:
“I am absolutely loving the collection, it has always been a go-to store for me since I was a little girl,” she said. “I was blown away by the colours and quality of the fabrics in this collection. I am all about fashion and comfort. The way the clothes look and feel is perfect, the new swimwear collection fits like a dream and holds everything in the right place!”
“I have been to Morocco a few times—I will continue to come here for the rest of my life, it is one of my favorite destinations in the world. When I found out the shoot was here I was over the moon.”
Expect to see this upcoming Spring/Summer season maxi dresses and skirts, sultry mini dresses, essential camisoles, tailored pants, shorts, jackets and chic jumpsuits as well as a new colourful swimwear collection.
Check out the behind the scenes video:
The new SS12 collection will start dropping into stores next month, visit Kookai’s website for more.
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Category: Ad Campaigns
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